O personagem Valdemar foi desenvolvido em parceria com a agência Rock para a Petrobras/Liquigás. Diversos esboços do personagem foram desenvolvidos para que conseguíssemos transmitir o carisma, camaradagem, 
a simpatia do personagem. A técnica escolhida para o acabamento foi o 3D já que conseguiríamos algo mais realista por[em sem perder as proporções irreais do cartoon. 

| ENGLISH | 
The character Valdemar was developed in partnership with the agency Rock for Petrobras / Liquigás. Several sketches were developed so that we could transmit the charisma, camaraderie and character's sympathy. The technique chosen for the finishing was 3D since we would get something more realistic althoug not losing the unrealistic proportions of the cartoon.

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